| BOX OFFICE |

I. About the Project

Name: Name of Hearts.

Genre: Comedy, Drama, and Romance.

Casting: Kevin (Nguyen Hoang Long) as the male protagonist, and Amy (Vu Le Thuy Duong) as the female lead. 

Crew Member: Doxcease (Pham Bao An), Zoe (Le Thanh Thao), Sarah (Tran Thao Nhi), and many more. 

Summary: A young man who has just returned to the city to pursue his dreams of becoming a writer finds himself falling in love with a charming and successful businesswoman who is also trying to make her mark in the world. As their relationship blossoms, they must navigate the challenges of balancing their careers, personal aspirations, and the pressures of society's expectations. As the movie starts with a hint of the past, a bitter taste of the present - our film opening will be focused on when they first meet.

Release date:?

Budget: 

Visual poster: 

II. About Romance Genre.

How much money do these types of films usually make? 

Determining the "usual" amount of money a specific genre of film makes is challenging due to several factors: 

A wide range of budgets and productions: Films within each genre, like comedy, drama, or romance, can vary significantly in budget, marketing spend, and overall production scale. A big-budget superhero comedy will likely make much more than a low-budget independent romantic drama. 

Fluctuating box office performance: The success of any film, regardless of genre, hinges on various factors beyond genre alone, including critical reception, audience reception, the popularity of the cast and crew, timing of release, and competition from other films. 

Evolving revenue streams: The traditional theatrical release landscape is changing, with streaming services and home video sales playing an increasingly important role in a film's overall revenue.

However, I will make things easier by just looking at their gross profit at the end. By using both The Numbers and Box Office Moji to have the best comparison, here is the list I have found. 

After inputting this into Excel and using the average calculation, I found out that the average lifetime gross of the top Romance Comedy movies is about $87,438,881, and for opening only is $18,148,508, worldwide. 

While I was unable to find more information on this field in domestic cinema. The only information I was able to collect was the rom-com “Cua Lai Vo Bau” (Win Back My Pregnant Wife) has become the highest-grossing Vietnamese movie of all time. In the two weeks since its release, the movie has raked in VND176.5 billion ($7.59 million), beating the VND170 billion ($7.35 million) collected by the 2017 rom-com "Em Chua 18" (Jailbait).

Are they reliant on Star Power? Or well-known Intellectual Property (IP)?

	IP	Star Power
Probs	Can attract a wider audience, generate initial buzz, and potentially lead to higher opening weekend sales.	Offers built-in audience familiarity, potential for brand recognition, and a foundation for the story.
Cons	Doesn't guarantee success, may overshadow the story, and can be expensive depending on the actors' fees.	Risks of not meeting fan expectations may limit creative freedom and can be expensive to acquire the rights.

There have been examples of Romance Comedy movies getting their fame from the actors, for instance, "Pretty Woman" in 1990 starring Julia Roberts and Richard Gere, both established actors at the time, the film became a huge box office success, grossing over $463 million worldwide! While the story itself wasn't entirely original, the star power of the leads significantly contributed to its popularity. But there has been the opposite, movies where star power becomes a problem. Like "Ishtar" (1987) with the act of Warren Beatty and Dustin Hoffman, both renowned actors, the film was a major box office disappointment. Or even "Gigli" (2003) despite featuring two major stars, Ben Affleck and Jennifer Lopez, who were also in a highly publicized relationship at the time, the film received critical panning and was a box office flop. This example demonstrates that star power alone cannot guarantee success if the script, directing, and overall film quality are lacking.

On the other hand, IP also has its own success case and failure. Some of those are "The Princess Bride", filmed in 1987, and "Bridget Jones's Diary" (2001) Those examples show how established IP can provide a strong foundation for a successful film adaptation. But, once again, this flame might not always, be the case to be famous. "Fifty Shades of Grey" released in 2015 is one of the failures. While the film adaptation of the erotic novel series achieved significant commercial success, it received critical backlash for its portrayal of unhealthy relationships. This case demonstrates the potential drawbacks of adapting controversial IP, which might alienate certain audience segments.

Success without IP or Star Power seems crazy, but there have been some rare cases. "The Big Sick" (2017) casting a relatively unknown cast at the time, the film garnered critical acclaim and box office success due to its original and relatable story. This example highlights the potential for smaller films with strong writing and acting to find an audience without relying on star power or established IP.

II. About Sources.

https://thedailyfandom.org/celebrity-concept-star-power/ 

https://www.boxofficemojo.com/date/?ref_=bo_nb_ge_tab

https://www.forbes.com/sites/entertainment/article/best-romantic-movies/?sh=1c1c29b3629e

https://e.vnexpress.net/news/life/arts/romantic-comedy-sets-new-vietnam-box-office-record-3883089.html

https://giphy.com/gifs/sc-8SzmrGqs6oD7i

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